Effective September 1, 2017
This Privacy Statement highlights how The Purple Group uses the information collected through its websites, apps, and event management solutions.

Collection and Use | Tracking Technologies | Disclosure to 3rd Parties | Other Information

Protecting personal information is a core value of the The Purple Group. This Privacy Statement describes how The Purple Group collects, uses and discloses the personal information we receive or that you provide to us. It also describes the choices available to you regarding The Purple Group’s use of your personal information and the steps you can take to access this information and to request that we correct or delete it.

How We Collect and Use Your Information

Contact Us Forms, Surveys, and Websites

We use information submitted through our Websites, in-person events and tradeshows, or collected through email or hard copy surveys to analyze the characteristics of our customers and improve our services. Occasionally, we will provide anonymized aggregated statistics about our customers in reports made available to our customers, to third parties, or to the general public. These reports will not identify individual Purple Group customers.

If you request information about The Purple Group products and services, we will collect your name, email address, phone number, and additional company information. We use this information to contact you about your request, and to follow up with you about the products and services in which you have expressed an interest. We will also send information to you regarding upcoming Purple Group events, webinars, and relevant privacy related news and alerts. You may unsubscribe from these communications at any time by clicking on the unsubscribe link provided in the email.

Customer Information

The Purple Group Customer Information is information we collect from you when you purchase and contract with us to provide services or event management solutions. We will ask you provide the following information:

  • Email address;
  • Phone number;
  • Information regarding your role within your company;
  • Company information, including company name, address, billing information, and company size,;
  • Contact information for other relevant points of contact within your company as needed in order for The Purple Group to provide its services.

If you purchased one of The Purple Group’s event management solutions, you may have the option to add additional users to your account. We will ask for the name and email address of the additional users you want to add. This information is only used by The Purple Group to provide the requested service unless that user signs up to receive other The Purple Group communications.

We will use your Customer Information to:

  • Provide the services and access to the event management solutions you have purchased;
  • Provide customer support. While providing you with customer support we may also gather additional information from you to investigate technical issues, and respond to your support questions;
  • Communicate regularly with you about your use of the service, The Purple Group events and other industry or privacy-related news, and other The Purple Group services we believe may be of interest to you. You may opt-out of receiving emails regarding Purple Group events and other Purple Group services by clicking the unsubscribe link provided in the email. You will continue to receive notices regarding Purple Group services and event management solutions you purchased, and privacy-related updates such as notification of new or changes to existing privacy regulations.
  • Analyze the characteristics of our customers (e.g., types and size of companies) at an aggregated level and customer utilization of our products and services to in order to understand customer and market needs, to improve our existing products and services, to design new products and services, and for business development.

In the course of using The Purple Group’s event management solutions or services, you may provide business information related to your company. Business information may include copies of your company’s policies and process documents, responses to assessment questionnaires and evidence to support those responses. This is information is stored on The Purple Group’s systems, and is used to provide contracted services in accordance with the applicable terms and conditions of agreements between The Purple Group and your company.

Information The Purple Group Receives from Third Party Sources

The Purple Group obtains business contact and company information from third party sources, such as business intelligence platforms. The information obtained by these third party sources is from publicly available sources such as news articles. This information is used to support The Purple Group’s marketing and sales efforts. The The Purple Group sales team may contact you based on this information to gauge your company’s interest in The Purple Group’s services and event management solutions. You may opt-out of these communications at any time by clicking the unsubscribe link provided in the email or by sending a request to The Purple Group Data Governance at [email protected].


If you sign up for Purple Group blog update alerts, webinars, or other communications, download a whitepaper or other business resources, or you want to contact us generally, we will collect your contact information to fulfill your request. We may also contact you regarding The Purple Group events and webinars, and The Purple Group services we believe may be of interest to you. To unsubscribe from The Purple Group communications, follow the unsubscribe link that appears at the end of each email communication. You will be unsubscribed from all Purple Group communications.

Third Party Offers

From time to time we may also offer you the opportunity to receive information about software-related products or services offered by our third-party partners. By default we will not share your personal information with these third parties for their marketing purposes. If we do, the terms and conditions of the service or site will state that information sharing is possible and you will be given the option to specfically opt-out / opt-in.

Consumer Opinion Surveys

We, along with third party partners we engage for this purpose, may occasionally conduct online consumer surveys to learn about your views on important software issues. We do not collect personal information in these surveys. We use the survey data for research and to improve our services.

Tracking Technologies

Cookies and other data collection technologies

We sometimes use cookies and other data collection technologies on our sites and event management solutions to:

  • Help you navigate our website or technical solutions
  • Personalize your experience
  • Analyze which pages our site visitors visit, and features being used on our event management solutions
  • Provide feature such as social sharing widgets and videos
  • Measure advertising and promotional effectiveness
  • Assess which areas of our site you visit to remarket to you after you leave our site
  • Provide content from our third party content partners

Any data collected by The Purple Group’s tracking mechanisms is stored within the boundaries of the EEA (European Economic Area). Data collected by the tracking systems of 3rd parties not under the control of The Purple Group might not be stored within the EEA.

We work with a third party to track your activities on our web sites in order to monitor a sites visitors and to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information [ http://www.google.com/privacy.html ].

Videos and other features on our site may use Flash cookies to collect and store your preferences such as sound volume. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here.

Please note that some cookies may be placed by a third party service provider who performs some of these functions for us.

Information Automatically Collected By Our Site

We automatically gather server log file information such as your IP address, browser type, referring/exit pages, and operating system. We use this information to administer our website and our technical solutions, understand how visitors navigate through our Sites and services, and to enhance your experience while using our Sites and services.

How We Share Your Personally Identifying Information

We may disclosure your personal, customer, or business information to companies that provide services to help us with our business activities such as website analytics or offering customer service. These third parties are authorized to use your personal information, customer or business information only as necessary to provide these services to us.

We may also disclose your personally identifying information

  • As required by law such as to comply with a subpoena, or similar legal process. To the extent we are legally permitted to do so, we will take commercially reasonable steps to notify you in the event that we are required to provide your personal information, customer or business information to third parties as part of legal process. The Purple Group also may be required to disclose personal information in response to lawful requests by public authorities, including requests from national security or law enforcement authorities.
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a written government request
  • If The Purple Group becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will ensure that the acquiring organization agrees to protect personal information subject in accordance with the commitments we have made in this Privacy Statement and that they will provide notice before personal information, customer or business information becomes subject to a different privacy statement
  • To any other third party with your prior consent to do so

We will share your personal information, customer or business information with third parties only in the ways that are described in this Privacy Statement. We do not otherwise sell your personal information to third parties.

Other Information

Accessing and Updating your Personal Information

To review and update your personally identifying information to ensure it is accurate, contact us.

The Purple Group will make commercially reasonable efforts to provide you reasonable access to any of your personal information we maintain within 30 days of your access request. We provide this access so you can review it, make corrections or request deletion of your data. If we cannot honor your request within the 30-day period, we will tell you when we will provide access. In the unlikely event that we cannot provide you access to this information, we will explain why we cannot do so.

Security and Data Integrity

Safeguarding the information you give us or we receive about you is a priority for The Purple Group. We take appropriate security measures to protect against loss, misuse and unauthorized access, alteration, disclosure, or destruction of your information. The Purple Group has taken steps to ensure the ongoing confidentiality, integrity, availability and resilience of systems and services processing personal information and to restore the availability and access to information in a timely manner in the event of a physical or technical incident.

We will retain personal information, customer and business information for as long as it is needed to:

  • Provide products and services that you or your organization have requested;
  • Communicate with you about a request you have made to us;
  • Manage your choices and rights you have exercised pursuant to this Privacy Statement;
  • Enable you to maintain an account with us, provided that you or the organization through which your account was created have not otherwise requested that we delete your information;
  • Comply with our legal and regulatory obligations, demonstrate compliance, and to enforce The Purple Group’s rights and agreements.

Links to Other Web Sites

This Privacy Statement applies to The Purple Group services only. Our Site and event management solutions include links to other Websites. If you submit personal or other information to any of those sites, your information is subject to their privacy statements. We encourage you to carefully read the privacy statement of any Website you visit.

Changes to this Privacy Statement

Please note that this Privacy Statement may change from time to time. If we change this privacy statement in ways that affect how we use your personal information, we will advise you of choices you may have as a result of those changes. We will also post a notice on our home page that this Privacy Statement has changed.

Questions regarding this Privacy Statement
Questions regarding The Purple Group’s privacy and information management practices can be submitted to the The Purple Group Data Governance at [email protected].

Defined Terms

The following terms used in this Privacy Statement have defined meanings.

  • Personal information. Any data about an identified or identifiable individual, including data that identifies an individual or that could be used to identify, locate, track, or contact an individual. Personal information includes both directly identifiable information such as a name, identification number or unique job title, and indirectly identifiable information such as date of birth, unique mobile or wearable device identifier, telephone number as well as key-coded data.
  • Third party. Any legal entity, association or person that is not owned by The Purple Group, or in which The Purple Group does not have a controlling interest.
  • The Purple Group. The Purple Group Limited. Boathouse 6, 19 College Road, Historic Dockyard, Portsmouth, PO1 3LJ